Privacy Policy for Amplia Corp
1. Introduction
At Amplia Corp, accessible at https://amplia-corp.com, we are committed to protecting your privacy and preserving the integrity and confidentiality of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you interact with our website, products, and services. We are dedicated to ensuring full compliance with applicable privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), prioritizing your privacy and data rights above all.
2. Scope of This Privacy Policy and Our Role as Data Controller
This Privacy Policy applies to all personal data collected through the use of the amplia-corp.com website and associated services. Amplia Corp is the controller of your personal information when you interact with our digital properties, meaning we determine the purposes and methods of processing your personal data.
This policy does not extend to third-party websites or services accessed via links provided on our site.
3. Categories of Data We Process
We collect various categories of personal data to support our operations, improve user experience, and provide personalized communications. The types of data we collect include:
a. Usage Data:
– IP address
– Browser type and version
– Geographic location
– Device identifiers
– Page views and navigation paths
– Session duration and frequency of visits
b. Account Data:
– Full name
– Billing and shipping address
– Email address
– Phone number
– Account login credentials (encrypted)
c. Profile Data:
– Purchase history
– On-site behavioral data
– Preferences and interests derived from activity or submitted data
d. Communication Data:
– Contact requests and inquiries
– Customer support interactions
– Contact history through web forms or email
e. Technical Data:
– Device model
– Operating system and version
– Language settings
– Screen resolution and system configuration data
f. Transaction Data:
– Payment confirmation details (no raw credit card information is stored)
– Delivery and order fulfillment records
– Billing transaction logs
g. Preference Data:
– Marketing communication opt-in/opt-out status
– Product or service interest
– Preferred channels of communication
4. Legal Bases for Processing
Under the GDPR, the lawful bases upon which we collect and process your personal information include:
– Consent: Where you have provided explicit consent for specific uses, such as email marketing.
– Contract Performance: To perform and fulfill obligations under a contract, such as processing a purchase or providing a service.
– Legitimate Interests: For activities that are necessary for our operations and easily expected by users, such as security checks, fraud prevention, and site analytics, provided these are not overridden by user rights.
– Legal Obligations: When processing is required for compliance with our legal or regulatory obligations.
Under the CCPA, we may collect personal information as “selling” or “sharing” under a broad definition when aggregated or provided to third-party service providers for analytics or advertising, but we respect and accommodate all opt-out preferences under applicable privacy laws.
5. Your Rights
If you are located in the European Economic Area (EEA), the United Kingdom, Switzerland, or California, you are entitled to the following rights under applicable data protection legislation:
– Right of Access: Obtain confirmation and a copy of the personal data we hold about you.
– Right to Rectification: Request correction of any inaccurate or incomplete personal data.
– Right to Erasure: Request deletion of your personal data in certain situations.
– Right to Restriction: Request restriction of processing in limited circumstances.
– Right to Portability: Receive the data you provided to us in a machine-readable format and transfer it to another controller.
– Right to Object: Object to processing based on legitimate interests or direct marketing.
– Right to Opt-Out: California residents may opt out of the sale or sharing of personal information under the CCPA.
To exercise any of these rights, you may contact us at [email protected]. We will respond to requests in accordance with applicable legal requirements.
6. Security Measures
We employ a range of technical and organizational safeguards to protect the integrity and confidentiality of your personal data, including:
– End-to-end encryption for data transfers and storage
– Role-based access control mechanisms
– Routine security audits and penetration testing
– Secure software development practices
– Regular backups and disaster recovery planning
– Staff privacy training and confidentiality commitments
Although no digital platform can guarantee total immunity from risk, we take all reasonable steps to prevent unauthorized access, disclosure, alteration, or destruction of data under our control.
7. International Transfers
When personal data is transferred to jurisdictions outside the EEA or other applicable regions, we implement legally recognized safeguards, including:
– Execution of Standard Contractual Clauses (SCCs) approved by the European Commission or similar mechanisms adopted by other jurisdictions
– Verification of adequate data protection levels from recipient parties or vendors
– Additional technical measures to protect transferred data
These procedures ensure that your personal information remains protected in accordance with GDPR and other privacy frameworks, regardless of geographic borders.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, and in accordance with our legal and regulatory obligations. The specific retention periods are:
– Usage Data: Up to 12 months for analytics purposes
– Account Data: While the account remains active, and for 6 years thereafter
– Profile Data: While relevant for service personalization, or until user account is deleted
– Communication Data: 3 years post-resolution of the communication
– Technical Data: Up to 12 months after last visit
– Transaction Data: Retained in accordance with tax and accounting laws (up to 7 years)
– Preference Data: Retained until user revokes or modifies consent
9. Cookie Policy
Cookies are small data files stored in your web browser or device that help enhance site functionality and user experience. Our website uses the following types of cookies:
– Essential Cookies: Required for basic functionality, such as page navigation and account login.
– Functional Cookies: Remember user preferences and facilitate personalized features.
– Analytics Cookies: Collect aggregated, anonymous data for performance measurement and improvement.
– Performance Cookies: Monitor technical issues, load speeds, and site stability.
Cookies are either session-based (deleted when you close your browser) or persistent (retained until expired or deleted).
10. Cookie Management and Compliance with GDPR & CCPA
You may control or delete cookies through your browser settings or cookie management interfaces presented upon visiting amplia-corp.com. Visitors from the EEA or California will be presented with a cookie consent banner, allowing granular choice over which categories of cookies are activated.
You can update your preferences or revoke consent at any time using our cookie consent manager, or by contacting us via [email protected].
Under the CCPA, we honor “Do Not Sell or Share My Personal Information” requests communicated via browser settings or submitted directly to our privacy team.
11. Children’s Privacy
Our services are not designed for or directed to children under the age of 13. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at [email protected] so we may take appropriate steps to delete the information promptly.
12. Policy Updates
We may periodically modify or update this Privacy Policy to reflect changes in legal, regulatory, or operational requirements. Any such changes will be posted prominently on our website. We encourage all users to review this Policy regularly to remain informed of our practices.
In the event of significant changes that affect your rights or how we process your data, you will be notified proactively via contact details on file or via notices on amplia-corp.com. Continued use of our services following the posting of changes constitutes acceptance of the updated terms.
13. Contact Us
Should you have any privacy concerns, questions about this Privacy Policy, or wish to exercise your rights, please reach out using the details below:
Contact Email: [email protected]
Website: https://amplia-corp.com
We are committed to handling your requests with transparency, confidentiality, and in full compliance with applicable data protection standards.
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Amplia Corp is fully committed to the principles and obligations set forth under the GDPR, CCPA, and other relevant data protection frameworks. If you have any concerns about how your personal data is handled, we encourage you to contact our privacy team at [email protected] for prompt support and assistance.